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Study shows effectiveness of promotional items
Tuesday, 23 December 2008
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Promotional items may not be the first thing that comes to mind when you think of marketing. A lot of companies prefer to look at options like TV advertising when they consider their marketing strategies as they are considered much flashier and more likely to be successful. However a recent study by American company ASI has shown that promotional products prove to be the most cost-effective advertising medium. Results show that 84% of people remembered a supplier based upon a promotional product they recieved, and 42% of people saw that company favourably based upon the product. Items were kept for on average 7 months, with bags proving to be one of the most effective items, with over 1000 views per month. Considering the cost of a 7 month TV campaign would be astronomical, you can really see why promotional products are so cost effective. Labels: Promotional Items
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